How to Find a Profitable Niche for your Website

Make a Website: How to Choose a Profitable Niche

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The first thing that should come to mind before starting an online business and a website is thinking about its category.

To what category does the website belong?

The answer to this question is very important in that it will help a lot in finding a profitable niche for your website.

In this short article, I’m going to develop an easy and quick method that helps you come up with a profitable niche.

1. What Are the Different Types of Website? 

The first question that should be answered is: To what category does my website belong?

In order to answer this question, here are the categories (but not all) in which most of the websites fall into:
  • A Personal Website: websites that are personal are as the name suggests, centered on a person, her information, pictures, hobbies, families, etc. 
  • A Business Website: is a website that showcases your business. It usually contains only a few pages detailing your business information. Today’s websites put all information on one page only, separated by some cool scrolling effects including the what’s known to programmers as parallax scrolling effects. 
  • Online Storefront Website: websites can also be used to sell products or provide services in return for a specified amount of money. The operation is known as E-commerce, short for electronic commerce. 
  • Content Publishing Website: blogs and magazines are a typical example of this category. Websites that publish information, news, tutorials, etc., updates and create a relationship with its readers can be categorized as content publishing websites.
Let’s suppose, the website you’d like to create is an online storefront website, the next question will be how to choose a niche for an online storefront website?

2. How to choose a niche?

It’s very important to choose a niche, which is a specialized interest/market by contrast to a general one.

This latter will be difficult to master and control: By choosing a general market, it’s going to be difficult for your website to compete with general markets like eBay, AliExpress, etc.

Let’s say you are interested in Electronics (a general interest/market) and you’d like to sell electronics; As a starter, the first difficulty is going to be filling, selling and maintaining hundreds of electronics unless you have a big budget.

Next, it will also be difficult to rank well on Google pages as it is difficult to advertise a website with many categories and hundreds/thousands of products.

It’s wise then to start with a specific interest and then grow up as needed.

The following steps may help you come up with a profitable niche:

Step 1: Know the Categories

To know what is general and what is particular, you should first know the main categories for your website.

For a storefront website, it’s easy to get the main categories. You can simply visit any well-known e-commerce website like eBay or Aliexpress and then check the different categories that are on those websites.

Step 2: Narrow-down your interest

To choose a niche, one must first select a general interest/market/category – let’s say “Electronics” – then narrow it down until it becomes easier to master and control.

In our case, let's say “smartwatches”, or a more specific keyword like “Chinese smartwatches”.

Step 3: Check the Level of Competitivity

The next step is to check the level of competitiveness in the specified niche.

You can use Keyword Planner by Google Adword for free to see how difficult the competition is in the specified niche.

If the competition is high, it means that it’s going to be difficult to rank well in Google Ads.

Step 4: Tuning the Keyword

The competition is high, what should I do?

– A solution to this is to tune the keyword a little bit by reversing the words and adding other keywords such as “Smartphones made in China” or “Android smartphones made in China”.

You can try the new combination on Google Adwords again to see if it’s better.

What if the competition is always high? What should I do?

- The following is an Alternative Solution

3. Alternative Solution: Observing and creating a new category

If you narrowed down your niche at a point that you’re able to master and control your business, but you always find that the competition is high, that doesn’t mean that you will not be able to succeed in your business but it only means that it’s going to be difficult to compete with other businesses and you’ll probably need to spend more money on advertisements.

If you really would like to come up with a business in which there’s a low competition, you should be creative and more importantly a good observer.

One of the ways to come up with a good niche is finding a new category for a set of products that have a common feature but aren’t categorized in the same category on eBay and Aliexpress.

If you look at Aliexpress and eBay, it looks like there’s a category for smartphones but not for what we can call ‘’Smart houses’’ or ‘’Smart homes’’.

Finding such categories is like a great opportunity for a new business. With a little bit of work and dedication, your website may turn into a reference for such products.

As of now, the keyword “Smart house” – which could represent a business that offers smart devices that turn an ordinary house into a smart house – has a low competition and a high search volume. It’s a good niche for a new business.

smart house keyword on Keyword Planner by Google Adwords